The human factor

The prominent role of modern Product Management is clearly visible in the changed responsibility scope which is associated with it. Product leadership comprises strategic and operational tasks across the entire product life cycle. Development activities are performed by small, interdisciplinary teams with Product Managers steering the teams.

Here, the human factor gets into the picture. Team members need targets, information and feedback which the Product Manager is expected to deliver. Furthermore, Product Managers need to motivate, to excite and make team members eager to walk the extra mile for an outstanding result - fully in the interest of the enterprise and in the interest of customers.

This means that a holistic dedication is essential for Product Managers to be successful in our demanding and permanently changing business environment. Technical subject matter excellence combined with strong soft skills are prerequisites. A prime target of RealSkills' trainings is to establish the awareness for this holistic dimension in order to become a modern Product Manager.